What is SEO and what can it do for your business?
It is no longer an option for anyone to put their business online. In today’s world, overtaken by the thumb culture, it is a necessity. Across the globe, the first place a person consults when they are searching for a product or service is the Internet. As people have often said, Google knows everything. But it is one thing to have your business online and yet another thing to ensure people, especially those within or around your location, can find you. After all, there are millions of businesses online, struggling to be seen. What often makes the difference is Search Engine Optimization (SEO).
But what exactly is Search Engine Optimization?
In quite simple terms, SEO means enhancing the quantity and quality of your website to increase traffic through organic search results. It is a way to improve your website’s visibility and get more visitors (traffic) to it. If you have a business online and you want to get people to see your business and offerings when they search for products or services that you offer, SEO consists of several activities you can carry out to ensure your page appears at the top of search engine results.
Keywords Optimization is one of the most important elements of SEO. It means using the relevant words in your content in a way that matches the words that searchers would naturally use for their searches. Others include content quality, mobile-friendliness, and crawlability. These are the factors that Google and other search engines consider when they crawl through, and rank, pages and determine how they appear on search results. So, you must ensure you Optimize your website for your business to attract local buyers.
What can SEO do for your Business?
We spoke with a Maui SEO expert at Ocean Epic and they said starting a local SEO campaign is the best thing you can do for your online presence. The name of the game is getting your business on page 1 of Google for your industry keywords. This will lead to many more online inquires via the search engine results pages. The first thing you should know is that SEO is great for your searchability and visibility. There are a whole lot more search engine optimization can do for your business.
- SEO is important for increased traffic.
Getting your site to pop up at the first half of search results means that you are likely to get more visitors to your site. In the first place, Google must trust your site for them to list it at the top of searches. And according to a recent survey, there are as much as 92% of all search traffic clicks on the first google search page. This means only 8% of searchers move on to the next pages. If you’re able to achieve this through SEO, you will certainly have more traffic coming to your page.
- Affordable Sales Campaign
Search Engine Optimization is very affordable. Compared to paid ads, SEO will only cost a fraction and will prove profitable in the long run. Add this advantage to the fact that SEO is a long-term strategy, and you will enjoy great traffic which can translate to increased sales.
- Enhanced User Experience
It is one thing to get a searcher to your site and yet another for them to find your site useful. This means relevant content, answers to questions, solutions to problems, a great interface, and the ability to get what they want with ease and convenience on your site. It is this experience that makes them stay on your site and move from page to page. It is also what makes them come back when next they need the same product or service.
- Increased Local Engagement and Conversions
Imagine you run a plumbing service in Tampa, Florida and someone in the area needs a plumber. If they go online and search for “plumbing service in Tampa” and your page comes up at the top, that means one potential client. If you get that request, that is a conversion. Local conversions are one of the ways local businesses stay ahead. A successful SEO means you will be found by people who need your service near you and be patronized. Local backlinks and citations are also especially important here.
- Ability to Measure Success
One amazing thing about SEO is that your progress can be measured. Using tools like tracking and analytics, you’ll be able to tell how many people visit your site, what they do, how long they stay, and whether they make a purchase or not.
- Builds Trust and Credibility
Once you can establish authority on google search, your site becomes a trusted platform for users, and this also translates to your products and services. Once people find you trustworthy, it will certainly positively affect their perception of what you offer, and this will increase sales.
It is important to understand that online success is less likely with a proper SEO campaign. If you truly need success in your business, search engine optimization is a crucial decision to make.